Create an Irresistible Listing on Bookably

A well-crafted listing is key to attracting guests and maximising bookings. Beyond simply filling out property details, your listing should tell a compelling story and evoke an emotional connection with potential guests. This guide will help you create engaging content that sets your listing apart.

1. Craft a Captivating Title

Your title is the first thing guests see, so make it count. Keep it concise yet descriptive, highlighting what makes your property unique.

Examples:

• “Beachfront Villa with Pool”
• “Modern City Loft”
• “Cozy Garden Cottage”
• “Modern City Loft – Steps from the Best Cafés”
• “Charming Cottage with Private Garden”

2. Write a Compelling Description

Your description should do more than just list features—it should create a vision of what staying at your property feels like. Keep it between 100 and 1000 characters to ensure clarity and engagement. Consider:—it should create a vision of what staying at your property feels like. Consider:

• Who is it for? Families, couples, remote workers?
• What makes it special? Unique architecture, unbeatable views, historical charm?
• Why should guests choose it? Proximity to attractions, peaceful retreat, luxury amenities?

Tip: AI tools can help generate ideas, but always review and refine the wording to maintain authenticity.

3. Showcase Your Property with Stunning Photos & Video

We recommend using professional photos and videos to make your listing stand out, but this is not a requirement. High-quality visuals help guests envision their stay and increase booking confidence.

• Lighting matters: Take photos during the day with natural light.
• Declutter: Ensure spaces look tidy and welcoming.
• Highlight experiences: Show off cosy reading nooks, poolside views, or a beautifully set dining area.
• Consider a video tour: A short walkthrough video can give guests a real feel for your space.

Tip: For detailed guidance, refer to our separate help articles on taking great property photos and creating engaging property videos.

4. Bring Key Spaces to Life with Detailed Descriptions

Go beyond listing rooms—describe how guests will experience them.

Kitchen & Dining

Instead of “Fully equipped kitchen,” say: “Prepare gourmet meals in the chef’s kitchen, complete with a gas stove, espresso machine, and farmhouse dining table for six.”

Bedrooms

Instead of “3 bedrooms,” say: “The master bedroom features a king-size bed with luxury linens, a private balcony overlooking the ocean, and blackout curtains for restful sleep.”

Bathrooms

Instead of “2 bathrooms,” say: “Unwind in the spa-like master bath with a rainfall shower and deep soaking tub.”

Outdoor Areas

Instead of “Private garden,” say: “Relax in the lush courtyard with a firepit, hammock, and outdoor dining area perfect for sunset dinners.”

5. Highlight Nearby Attractions & Unique Features

Guests want to know what’s around them. Instead of just naming locations, create an experience: “A 5-minute walk takes you to the famous farmer’s market, where you can pick up fresh produce and artisanal cheeses for a picnic by the lake.”

6. Set Clear House Rules & Safety Features

Clearly outline expectations to prevent misunderstandings. Instead of “No parties allowed,” say: “For the comfort of all guests, quiet hours begin at 10 PM. The property is best suited for relaxing getaways rather than large gatherings.”

For safety, reassure guests: “The home is equipped with smoke detectors, a fire extinguisher, and a secure keyless entry system for peace of mind.”

7. Selecting the Right Category & Tags

Choosing the correct property category and tags is crucial for ensuring your listing reaches the right audience. Categories help guests filter and find properties that match their needs, while tags improve search visibility. Be as specific as possible to increase your chances of attracting the right guests.

Tip: We have separate help articles on selecting the best property category and tags. Make sure to review them to optimise your listing!

8. Final Review & Optimisation

Before submitting your listing:

• Run descriptions through AI for suggestions but verify accuracy.
• Ensure all key details are covered.
• Read your listing from a guest’s perspective—does it make you want to stay?

By following these steps, you’ll create a listing that not only informs but excites potential guests, leading to more bookings and positive reviews on Bookably.