Unlocking More Bookings: How to Stand Out on Bookably
If you’re a holiday rental owner, standing out in a competitive market is essential to securing more bookings and maximising revenue. Bookably offers powerful tools to help you gain visibility, but optimising your listing is key to attracting guests. Here’s how you can make your property shine and increase your bookings.
1. Craft an Attention-Grabbing Listing Title
Your title is the first thing potential guests see. Make it compelling by including:
- Unique features (e.g., “Seaside Villa with Private Pool”)
- Location highlights (e.g., “Charming Cabin Near National Park”)
- Descriptive, engaging language that sparks interest
2. Invest in High-Quality Photos
First impressions matter. Listings with professional, well-lit images receive significantly more bookings. Consider:
- Wide-angle shots to showcase space
- Natural lighting for a warm, inviting feel
- Highlighting key features like pools, scenic views, and amenities
Bookably allows you to upload multiple images—make sure to use them wisely!
3. Write a Detailed, Guest-Friendly Description
Your property description should be clear, engaging, and informative. Cover:
- Unique selling points (e.g., “Enjoy a morning coffee on your private balcony with ocean views”)
- Nearby attractions and experiences
- Essential amenities and house rules
- Who the property is best suited for (families, couples, business travelers, etc.)
4. Price Competitively and Offer Smart Discounts
Guests compare prices across platforms, so setting a competitive yet profitable price is crucial.
- Research similar properties in your area to set the right rate
- Use dynamic pricing during high and low seasons
- Offer early-bird or last-minute discounts to encourage bookings
Bookably’s Best Price option ensures that your listing remains attractive by offering guests the lowest price compared to other platforms.
5. Enable Instant Booking for More Reservations
Many guests prefer the convenience of instant booking over waiting for approval. By enabling this feature:
- Your property becomes more appealing to last-minute travelers
- You reduce the risk of losing potential guests due to delays
- Higher occupancy rates lead to increased revenue
6. Upgrade to a Featured Listing for Maximum Visibility
If you want to boost your bookings, Bookably’s Featured Listing add-on places your property in:
- Premium homepage spots for more exposure
- Top positions in search results, increasing your visibility
A small investment in a Featured Listing can significantly increase your booking potential.
7. Provide Outstanding Guest Experiences and Collect Reviews
Positive reviews build trust and attract more bookings. To ensure great reviews:
- Keep your property clean and well-maintained
- Communicate promptly and professionally with guests
- Offer thoughtful touches like local recommendations or a welcome basket
Encourage happy guests to leave a glowing review—this will help future bookings roll in effortlessly.
8. Promote Your Listing Beyond Bookably
While Bookably drives traffic to your listing, you can further enhance visibility by:
- Sharing on social media (Instagram, Facebook, Twitter)
- Building a simple website or blog for your rental
- Encouraging repeat guests with loyalty discounts
Start Optimising Your Listing Today!
By implementing these strategies, you’ll not only attract more guests but also increase your revenue. Bookably provides the tools—you just need to use them effectively.
Ready to maximise your bookings? Sign up or optimise your listing on Bookably today!
Comments