We Are Bookably
A Smarter Way to Book & Host
At Bookably, we believe holiday rentals should be fair, simple, and rewarding for both guests and hosts. Whether you’re searching for the perfect stay or listing your property, our platform is designed to offer better value, greater flexibility, and a seamless experience.
Unlike traditional platforms that charge high commissions and limit host earnings, we take a different approach—guests get competitive pricing, and hosts keep more of what they earn. With transparent fees, flexible listing options, and no unnecessary costs, we’re building a better, fairer way to book and host holiday homes.
Our Values
Fairness
Guests shouldn’t overpay, and hosts shouldn’t lose a big chunk of their income to commissions. We create a balanced marketplace that benefits both.
Transparency
– No hidden fees—just a clear 13% Bookably fee for guests (10% Service Fee + 3% Bank Fee), and commission-free options for hosts.
Empowerment
Hosts have full control over their listings, pricing, and bookings, while guests can book with confidence and clarity.
Simplicity
Booking and hosting should be effortless. We streamline the process, so you can focus on what matters—enjoying your holiday or welcoming guests.
Innovation
We’re redefining the holiday rental experience with a smarter, more efficient platform that puts people first.
Our Founders
Bookably was founded by Jovica Mrkela, an entrepreneur with a passion for fair, efficient, and transparent online marketplaces. Seeing how traditional holiday rental platforms burden hosts with high commissions and inflate costs for guests, he set out to build a better alternative—one that provides guests with competitive pricing and hosts with more control over their earnings.
With a deep understanding of technology, travel, and business, Bookably was created to challenge the status quo and offer a smarter, fairer way to book and host holiday properties worldwide.
Bookably is part of Istria.Holiday Limited, a company registered in New Zealand on October 1, 2024 (NZBN: 9429052380624), with its office based in Auckland.
Jovica Mrkela
Co-founder and Managing Director
With over 20 years of experience in business and technology, Jovica has a proven track record of transforming innovative ideas into successful ventures. As the founder of Bookably and co-founder of Istria.Holiday, he has leveraged his expertise in digital transformation, project management, and user-centric solutions to build a fairer, more efficient holiday rental platform. His commitment to transparency, simplicity, and host empowerment drives Bookably’s mission to reshape the industry. Jovica’s leadership and strategic vision have been instrumental in creating a marketplace that benefits both guests and hosts, ensuring a seamless and rewarding booking experience for all.
Ana Mrkela
Co-founder
With a strong financial background and over 15 years of experience in finance and business operations, Ana Mrkela brings precision and strategic insight to Bookably. As co-founder, she plays a key role in financial efficiency, operational optimisation, and sustainable growth. Ana’s analytical expertise, combined with her passion for transparent and fair booking solutions, ensures a seamless experience for both guests and hosts. Her dedication to excellence and attention to detail has been instrumental in shaping Bookably into a trusted and innovative holiday rental platform that empowers hosts and provides guests with the best possible value.