We Are Bookably
A Smarter Way to Book & Host
At Bookably, we believe holiday rentals should be fair, simple, and rewarding—for both guests and hosts. We’ve eliminated service fees for guests and booking commissions for hosts, so everyone wins: guests pay exactly what hosts set, and hosts keep 100 % of their earnings.
Our Approach
Membership-Powered
Guests unlock unlimited, fee-free bookings for the membership term with a one-time, very affordable membership—no surprise charges, ever.
Commission-Free Hosting
Hosts select the plan that fits their portfolio and pay zero booking commissions, with optional premium features to boost visibility.
Our Values
Fairness
Guests shouldn’t overpay, and hosts shouldn’t lose a big chunk of their income to commissions. We create a balanced marketplace that benefits both.
Transparency
All costs are clear up front—no hidden add-ons or last-minute surprises.
Empowerment
Hosts have full control over their listings, pricing, and bookings, while guests can book with confidence and clarity.
Simplicity
Booking and hosting should be effortless. We streamline the process, so you can focus on what matters—enjoying your holiday or welcoming guests.
Innovation
We’re redefining the holiday rental experience with a smarter, more efficient platform that puts people first.
Our Founders
Bookably was founded by Jovica Mrkela, an entrepreneur with a passion for fair, efficient, and transparent online marketplaces. Seeing how traditional holiday rental platforms burden hosts with high commissions and inflate costs for guests, he set out to build a better alternative—one that provides guests with competitive pricing and hosts with more control over their earnings.
With a deep understanding of technology, travel, and business, Bookably was created to challenge the status quo and offer a smarter, fairer way to book and host holiday properties worldwide.
Bookably is part of Istria.Holiday Limited, a company registered in New Zealand on October 1, 2024 (NZBN: 9429052380624), with its office based in Auckland.
Jovica Mrkela
Co-founder and Managing Director
With over 20 years of experience in business and technology, Jovica has a proven track record of transforming innovative ideas into successful ventures. As the founder of Bookably and co-founder of Istria.Holiday, he has leveraged his expertise in digital transformation, project management, and user-centric solutions to build a fairer, more efficient holiday rental platform. His commitment to transparency, simplicity, and host empowerment drives Bookably’s mission to reshape the industry. Jovica’s leadership and strategic vision have been instrumental in creating a marketplace that benefits both guests and hosts, ensuring a seamless and rewarding booking experience for all.
Ana Mrkela
Co-founder
With a strong financial background and over 15 years of experience in finance and business operations, Ana Mrkela brings precision and strategic insight to Bookably. As co-founder, she plays a key role in financial efficiency, operational optimisation, and sustainable growth. Ana’s analytical expertise, combined with her passion for transparent and fair booking solutions, ensures a seamless experience for both guests and hosts. Her dedication to excellence and attention to detail has been instrumental in shaping Bookably into a trusted and innovative holiday rental platform that empowers hosts and provides guests with the best possible value.